Dear Committed Supporter:
Melanoma Know More (MKM) is approaching its 7th year of striving for a world free from the threat of melanoma. We are committed to educating the people of Greater Cincinnati about the devastating impact of melanoma.
Melanoma is currently the fastest growing form of cancer. It is the most aggressive and potentially life-threatening type of skin cancer. The incidence of melanoma is increasing at an alarming rate. Currently, 1 in 53 people will have an invasive melanoma and this is expected to increase to 1 in 50 in the year 2015. While only 3% of all skin cancers are melanoma, approximately 80% of all skin cancer-related deaths are due to melanoma. The group that has shown an increased incidence, in particular, is Caucasian men over 50 years of age. It is also the most common cancer in young adults, in part due to the proliferation of tanning beds. And anyone, regardless of skin color, can develop melanoma.
Over the past 12 months, we screened for free nearly 600 people and made over 200 referrals to local dermatologists for expedited follow up. We successfully distributed materials and sunscreen to thousands of people at events such as May’s Melanoma Awareness Day on Fountain Square and at Reds Games. We hosted the 6th annual Beating the Melanoma Blues fundraising event, described by some as “the best party in town.” Nearly 100 walkers and runners – including several melanoma survivors – wore bright orange MKM shirts in the Flying Pig Marathon, raising awareness and generating hope.
We are proud of our 2012 successes and will begin 2013 in a strong position. However, our work is not done. It is urgent that we continue to reach those who may not know the risks of melanoma and to support those with a melanoma diagnosis. MKM is passionate about making a difference by focusing on the following initiatives:
- Our first grant to a promising melanoma researcher, Ana Luisa Kadekaro, PhD, at the University of Cincinnati, whose research interest is the prevention of melanoma;
- Monthly free skin cancer screening clinics in collaboration with area hospitals and dermatologists;
- Formation of a medical advisory council of top researchers and medical practitioners;
- A protocol for primary care physicians to incorporate skin screenings into annual physical exams;
- Education and community outreach to young adults and children;
- Our new Melanoma Patient Network – support and friendship for individuals affected by melanoma.
We can only accomplish these goals with your help. Please support Melanoma Know More with a gift today. You can donate online by visiting our secure website :
Every contribution is meaningful. Give generously so Melanoma Know More can give the citizens of Southwest Ohio and Northern Kentucky a fighting chance against the world’s fastest growing form of cancer. Thank you!
Matt Fearn, President Herb Reisenfeld, Chair Fundraising & Events